What it is: I was tasked to create an advertisement for a class final, and made an ad for SmartPet that does not deliver in 30 minutes yet, but thought it would make a good story. Filming went very smoothly as I had it so clear in my head a month before shooting. The ad is in Arabic, as I wanted it to be relatable, so by having the voiceover in Kuwaiti, the jokes “hit home” more for us Kuwaitis.

The Editing: This project has a mix of everything in the editing workspace. The voiceover may sound fast, but that’s the nature of some ads; they’re repeatable. Did some sound design with audio panning, and dealt with a lot of dialogue. Fit a lot in a 1-minute timeline, but the final product was exceptional. This holds up as my favorite project in terms of editing.

January 2023